The Business Case
While companies are seeking to show their involvement in community social programs, most are faced with limited resources and decisions have to be as to where to invest their time and financial resources.
Few programs meet with universal acceptance both inside and outside the company, many are hard to become involved with on a team basis, and most charities only exist in or service relatively small populations or geographic areas. Some charities run afoul of bad press due to mismanagement or extensive administrative costs. For those who are trying to put a comprehensive, well-respected, and well-accepted program, the choices are few. But Meals-on-Wheels programs are the exception.
With few exceptions, Senior Meal programs are run by and with the help of volunteers with few paid positions. They do not have an abundance of administrative overhead expenses, they operate independently of any national organization, and are known to be highly efficient in their use of funds and volunteers.
Most of all, everyone can relate to and appreciate providing meals for seniors and most can find personal relevance by relating the service to parents and/or grandparents. When you participate with your local Meals program, you aren’t just supporting a good thing. You are making a PR statement about your company’s intent that can’t be rejected.
When your employees volunteer their efforts, they WILL work and they WILL be effective.
But that’s just the start. The business case for volunteering for Senior Meal programs is simple but extensive:
The Business Case for resource investment in Senior Meals Programs
Allocating resources to Senior Meals programs is not only a good idea on its face, it makes perfect business sense. When your company and your employees become involved, it’s a WIN, WIN, WIN situation for everyone:
Benefits to the Corporation
- Incredible opportunities for building team efforts. Even when employees aren’t working on the same day and during the same time, they have something significant in common. Let’s face it. Most corporate team building projects are contrived, serve no useful purpose other than ‘team-building’, and often lead to more annoyance than team-building. Service projects have purpose and team building is a by-product, not a forced goal.
- Tied to the above is employee retention. When people are actively involved, they are more satisfied. When they see their employer sponsoring the program, it helps to break down employer/employee walls. Employees want to work for companies that are obviously not self-absorbed.
- Builds corporate image within your own business, within the community, and wherever else you choose to make your project known. Ask your company PR department if they can work with this and watch them smile.
- When your company is seen, so are your products and services. Is your company looking for brand awareness?
- Builds loyalty and trust with your customers. Sales are seldom achieved by default and are often the result of small variances in attitude. When all else is relatively the same, people prefer to do business with those who they respect and admire. Could your company do with a little bit more of that? If you aren’t sure, ask your biz dev and sales managers.
Benefits to the Employee:
- Humans are at their personal best when they are working and when they are giving to others.
- Improved communication and personal affinity between employees, supervisors, top management, and between workgroups. Working together on equal footing outside the office allows an increase in personal communication that cannot exist elsewhere. When employees see and work directly with managers and top corporate management that they seldom run into at work, the human connection is reestablished.
- Employees learn and perfect leadership which translates into workplace performance.
- Basically… see the employee related benefits mentioned in Benefits to the Corporation above. In these cases, the corporation benefits because the employees do it first.
- Employees find personal contact with seniors who need help. Everyone needs to feel appreciated and there is no lack of that when working with Senior Meals programs.
Benefits to Seniors and the Community
- Frail seniors are supplied with nutritious meals that they otherwise would or could not prepare for themselves.
- There is a direct cost savings to seniors when meals are prepared and/or delivered, helping them stay at home instead of an institution.
- By keeping seniors on a stable diet, medical costs and therefore, tax funding requirements are reduced.
- Contact with a daily meal delivery person is often the only contact that many seniors have. Without this human contact, many seniors would find themselves incredibly isolated and lonely.
- Introduces employees who have never volunteered for anything before to the world and the necessity of personal involvement and volunteerism. This is often a lifelong benefit to the community and other volunteer organizations in the future.
- An increase in strength between the community and the businesses that reside there is beneficial to both the business and the community.
- Helps provide a public awareness of the need in the community. While most volunteer organizations are hardly noticed, involvement with the charity by a respected business brings the needs of that charity to public view.
Contact us for more information on employee volunteer programs and how MealCall.org can help. .